What is SEO and How does it Works?

SEO (Search Engine Optimization) is the process of increasing visibility of website on SERP (Search Engine Result Pages) and getting organic or free traffics. It involves making changes on website design, website’s content, image and URL structure to make SEO friendly website.

SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

Looking for higher ranking and traffic through SEO?

If you are looking to get natural traffic on your website through SEO then you must need to know how Search Engine works.

How does a SEO work step by step?

Search engines have three primary functions:

Crawl: Scour the Internet for content, looking over the code/content for each URL they find.

Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

Rank: Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.

SEO Techniques –

There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.

Technical SEO (for crawling and indexing):- Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

• Robots.txt file creation
• Sitemap.xml
• Add and verify website on Google Search console
• Find and fix coverage issue
• Website Design and URL structure
• Follow SEO friendly website design
• Website can load faster on both mobile & desktop

On Page SEO (Optimize Content to increase rank):- 

On-page SEO refers to optimizing web pages, content, HTML source code like title tag and alt tag in order to get higher ranking.

• Title of the website
• Heading and Subheadings
• Contents & keywords(long tail keywords, LSI Keywords)
• Image optimization
• Page formatting

Off Page SEO (Website Promotion):- 

Off-page SEO refers to any activity taken outside website to improve website ranking.

Link building (Register on directory, do-follow & no follow backlinks, blog, Article..)

Brand promotion (Social Platforms)

Local SEO (for local business, client visit on store):- 

Local SEO is the process that helps businesses to promote their products and services to target local prospects and customers.

• Add Local Schema on home page
• Optimize logo for local business
• NAP(Name address, Phone) should be consistent on all across channels
• Register on Google Map, Yahoo, Bing places
• Register business on local directories

What are SEO Tools?

SEO tools are used to monitor website’s backlinks, website’s loading speed, to research keywords or search terms, Rank Tracking; Content Optimization, Backlink analysis, Video SEO and Link Building.

• Google PageSpeed Insights.
• Moz Local Listing Score.
• Keywordtool.io.
• Google Search Console
• Google Analytics.
• Ahrefs' Backlink Checker.
• Moz Link Explorer.
• Google Keyword Planner
• Screaming Frog SEO spider

Also Read - What is the best SEO Strategy?