What is Digital Marketing & Primary Goal Of Digital Marketing

Digital Marketing means to adversities and promote your brand, sell your products and services through digital channels to targeted audience. Digital channels such as social media, mobile applications, email, web applications, websites and search engines.

You can get more revenue and leads through digital marketing if done strategically and effectively. You can reach your targeted audience easily, enhance your website’s performance and get high ROI by using digital marketing techniques.

The primary goal of digital marketing is -

 ·  Increase your online presence.

 ·  Perform market research.

 ·  Integrate your online profiles and platforms.

What are the types of digital marketing?

Do you want to understand different types of digital marketing?

Types of Digital Marketing

1. Search Engine Optimization

SEO is the process to increase website’s visibility and rank on search engine result pages. Through SEO you can get quality and quantity of website traffic to users of web search engine. SEO refers to unpaid or natural results.

Types of SEO

On-Page SEO: - It is the practice of optimizing the individual webpage’s title, Meta description, keywords, content and image in order to get a higher rank and more traffic in search engines.

Off-Page SEO: - It is the practice of doing all the measures that take place outside your website. It includes link building, promotion on social media channels.

2. Content marketing

Content marketing is one of the most important Digital Marketing techniques that involves creating and sharing valuable Content (such as videos, blogs, and social media posts) to drive more traffic or increase ROI. Content Marketing is often used by businesses in order to

·         ·  Attract attention and generate leads

·        ·  Expand their customer base

·        · Generate or increase online sales

·        · Increase brand awareness or credibility

·        · Engage an online community of users

3. Search Engine Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Types of SEM

·       Pay-per-click

·       Cost per impression

·       Search analytics

·       Web analytics

4. Display Advertising

Display advertising (banner advertising) is graphics advertising on the internet that conveys a message using image, video, photographs, text, audio and flash. The main purpose of display advertising to deliver brand messages to the targeted users.

5. Mobile Marketing

Mobile Marketing is the process of marketing or advertising your business to the mobile users. You can use this to send location-based messages. You can easily track the location of your customers using GPS, and can use SMS to advertise your products and services. This is also known as Location-based mobile advertising.

6. Social Media Marketing

Social Media Marketing is the use of social platforms to engage with your audience and to create brand awareness, increase sales, drive traffic to your website.

The popular social media platforms are Facebook, Instagram, Linkedin, Pinterest, Twitter. You can use Social Media Analytics tools to measure the performance of your social media in terms of reach and engagement. Marketing using public pages of Instagram and Facebook can help you to generate leads.

7. Email Marketing

Email Marketing is one of the highly effective Digital Marketing strategies. You can enhance your relationship with the customers using emails. Customize the email message and segment the email list. Email Marketing is very cost-effective and it has a better success rate than any other advertising.

8. Affiliate Marketing

Affiliate marketing is one of the most important parts of digital marketing. Affiliate marketing is the process of earning a commission by promoting another person’s or company’s products. The advertiser (who wants to advertise their product) pays the affiliate (who markets their product) a commission when someone buys their product through the affiliate’s link. If you are an affiliate, then you market other people's products.

Benefits of Affiliate Marketing:

• It helps broaden your audience
• Affiliates can boost your reputation
• It's cost-effective
• Affiliates can rapidly scale your traffic (and sales)

9. Video Marketing

Video marketing is one of the most important parts of digital marketing used to promote your services and products through video. Video marketing is used to increase reach and engagement on your social media channels by educating your targeted audience.

What is the role of digital marketing?

The role of digital marketing is to help to grow small business to large ones by generating leads, sales, brand awareness and new traffic. Digital marketing is the process of marketing your company’s digital strategy to reaches people where they spend their time & money and maximize ROI in social media advertising.

What Does a Digital Marketing Company Do?

Digital marketing company is responsible to promote the business, brand and increase sales or leads. they include functions such as:

• Website Design
• Website Optimization
• Content Optimization
• Content Curation
• App Development
• Search Engine Marketing
• Social Media Marketing
• Mobile Marketing and Integration
• Placement of Online Ads
• Cross-Platform Marketing
• Email Marketing
• Online Branding

Now in modern economy the importance of digital marketing is increasing to compete. Online marketing is the process through which you can reach by targeting your customers online. Online is where the modern buying process begins.